Cheongdam Project 2013

Georges Rousse, Seoul 1, 2014, C-print mounted on dibond, 125.3 x 166.7 cm
Georges Rousse, Seoul 2, 2014, C-print mounted on dibond, 125 x 164.9 cm
Georges Rousse, Seoul 3, 2014, C-print mounted on dibond, 125.4 x 166.5 cm
Cheongdam Project 2013 process

Cheongdam Project 2013

In 2013 while planning its new construction project, the WAP Art Space commissioned a site-specific work to Georges Rousse. Rousse was the ideal artist in this regard as his practice is based on a combination between the memory of places and his own imagination.

In December 2013, he visited the abandoned house which preexisted on the site of the future construction. It was a two-story house that used to be popular in Korea in the 1970s. The artist chose to work in the living room and the kitchen which had seen a center place of family life. Cheongdam Project was set up for ten days from December 2 to 11, 2013.

Rousse drew a gigantic star across the walls, ceiling and floor covered with veneer. He said that he “imagined creating the geometric shape of a pentagon in this space, yet poetically turning it into a five-pointed star. By evoking the marker that sailors use for nighttime orientation, the star introduces the idea of dreams into an abandoned place.”

The project unfolded in three stages and three works were created accordingly. First, the star was painted in white. The correspondence between the white tube lamp on the ceiling and the white switches on the wall, alongside the light coming in through the white curtains created a perfect harmony (Seoul 1). The lights and switches were then removed and the star was painted in yellow (Seoul 2). The yellow star illuminated the interior with its warm glow for the last time. Finally, all interior materials were taken off except for the yellow star and in doing so, the concrete structure of the house was revealed (Seoul 3). The wooden interior was left inside the yellow star only; and the exposed structure took the viewer back in time, reviving the memory of the original architecture. The construction-destruction-reconstruction cycle is now symbolically recorded in the photographs.